What Is Make.com?
Make.com is a visually intuitive no-code automation and integration platform that enables anyone—no developer skills required—to connect apps and automate workflows. With a drag-and-drop interface, users design “scenarios” that streamline everything from email campaigns to customer support tasks.
Trusted by over 350,000 organizations across 200+ countries, Make helps teams visualize complex systems, scale operations, and optimize workflows—all while empowering you to do more with less.
If you're juggling tools like Google Sheets, CRMs, or messaging platforms—Make can connect them seamlessly.
AI + Make.com = Smarter Automation
Make elevates traditional automation by integrating AI components—so it can do more than just trigger tasks; it can think.
AI Toolkit: Pre-built AI Capabilities
With the Make AI Toolkit, you gain access to a suite of AI modules you can drag into workflows—no coding required. Actions include:
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Summarize text
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Translate text
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Analyze sentiment
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Extract specific information
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Standardize or chunk text
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Identify language
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Ask any question of AI (general prompts)
This toolkit brings powerful NLP functions directly inside your automation canvas.
Agentic Automation & AI Agents
Make goes further with "agentic automation" and AI Agents—workflows where AI can make real-time decisions and adapt dynamically based on changing data or conditions. Think of them as self-driving automations that route, respond, or act intelligently.
AI Integration Ecosystem
Make doesn’t stop at internal toolsets—it also supports 400+ AI-powered apps such as OpenAI (ChatGPT, Whisper, DALL·E), Google Gemini AI, Perplexity AI, and more. This opens doors for everything from chat-based completion to image or video generation.
Why Make.com Shines for AI Workflow Builders
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Visual and Accessible
Build multi-step AI automations with a drag-and-drop interface—no code or syntax needed. -
Wide Integration Ecosystem
With thousands of apps—including popular productivity, marketing, and AI services—Make fits into nearly any toolchain. -
Scalable & Robust
Even as automation grows complex, Make remains reliable and performant. Plus, it includes error handling and detailed logs to keep everything running smoothly. -
Strong on Security & Compliance
With GDPR, SOC 2 Type II compliance, encryption, and single sign-on (SSO) support, Make is built for enterprise trust. -
Flexible App Ecosystem
Modular apps are categorized as verified, community, or custom, enabling both plug-and-play convenience and tailored integrations.
How to Apply AI in Make.com Workflows
Here’s a simple, step-by-step way to get started:
1. Define Your Automation Goal
Do you need to summarize customer feedback, classify support tickets, auto-generate social posts, or translate content?
2. Choose Your AI Tool
Select from built-in modules like sentiment analysis or summarization—or connect to external AI services like ChatGPT or Google Gemini AI.
3. Build a Scenario
Create a “scenario” in Make:
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Trigger the workflow (e.g. new email, form submission).
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Insert AI action (e.g. “Summarize text”).
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Map outputs to destinations—CRM updates, Slack messages, Google Docs, etc.
4. Add Logic & Routing
Use routers and conditional filters to direct how AI outputs are processed and where they go next.
5. Test and Iterate
Run the workflow in test mode, check logs, and fine-tune mapping. Make includes tools for debugging and error recovery.
6. Go Live and Scale
Once validated, schedule workflows or build multi-step chains. As needs grow, scale to enterprise-level automation.
Example Scenario
Imagine automating support emails:
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Trigger: New email arrives.
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AI Tool: Use AI Toolkit to extract key info and classify request type.
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Routing: Depending on classification, create a ticket in your system and send a summary to Slack or email.
Templates for similar use cases—like content creation, summarization, and customer support—are available in Make’s template library.
Voices from the Community
On Reddit, users praise Make’s visual interface:
“Make.com is an automation platform. It is very similar to Zapier although [...] superior due to its visual designer.”
Others use it to kickstart AI automation:
“Automation is easier than I expected – no coding needed! … Next Steps: I want to integrate AI to analyze the data and provide insights.”
Make.com is the ideal tool for those seeking to blend automation and AI into streamlined, no-code workflows. Whether you're automating individual tasks or building adaptive AI pipelines, Make delivers visual power, flexibility, and scale.
Try it out—experiment with AI Toolkit, explore templates, or connect to external LLMs. You'll unlock smarter workflows and save hours doing it.
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